Georgia is living the dream. A travel writer and owner of It's Beautiful Here + House of Card. Taking extended stays in locations all around the world. Soaking herself deep into the localities of everywhere her toes touch. Santa Barbara, her second home. The perfect guide to show us around the markets.




by Georgia Hopkins of It's Beautiful Here


Santa Barbara is a special place. We feel blessed to have called this magic pocket of the Californian coast our part-time home for the last couple of years. Aside from the obvious beauty of its nature, we fell deeply in love with the year-round sunshine, the peace and tranquility, the light, the kind and supportive community, and the quality of life. With access to almost-daily farmers markets, in and around Santa Barbara, locals here are spoilt with farm-fresh produce all year round. There is an overwhelming sense of being kind not only to oneself, but to the environment as well. And a strong focus on ultimate well-being. 

A farm-fresh food heaven, the weekly Tuesday afternoon (State Street) or Saturday morning (Santa Barbara/Cota Streets) farmers market in downtown Santa Barbara is one of the most lively and abundant markets we have found so far, and part of our weekly ritual.

Before moving to California, cherimoyas and caviar-finger limes were not really a part of our vocabulary. These little beauties, as well as persimmons, dragon fruit, clingstone and freestone peaches, are just some of the colorful and delicious fruit we come back for.

Some of our go-to stops include:

Roots Organic Farm, and Fairview: for all our greens and veggies (we love Roots’ heirloom cherry tomatoes as well).

BD of Earthtrine Farm: for all our herbs.

Baba Hummus: for homemade hummus in more flavors than you could possibly imagine.

Fat Uncle Farms: for blistered almonds.

Red Hen Cannery: for artisanal, small-batch jams using fruit and herbs from local Foley Farm and Bailard Ranch. We love their spicy orange marmalade.

Other things in our basket…Fuji apples from the apple stand, cheese, flowers, and eggs. It’s beautiful here.

And if we ever forget anything, there are always the other markets nearby on the following days:

Goleta: Sunday (morning) on corner of Storke and Hollister.

Solvang: Wednesday (evening) on Copenhagen Drive and First Street.

Goleta: Thursday (evening) on corner of Storke and Hollister.

Carpinteria: Thursday (evening) on Linden Avenue.

Montecito: Friday (morning) on Coast Village Road.

Photos below of gorgeous Santa Barbara surrounds, eggs cooked from market produce & camp at El Capitan

For other health and wellness while in Santa Barbara, we recommend:

Elixirs from the Kotuku Elixir Bar & Superfood Store. Drawing on Chinese Tonic Herbalism, Kotuku explores innovative ways to present time-honored recipes and formulas to meet the needs of modern people. We come to see Olly for his chia pudding for breakfast, and his spicy hot chocolates. Olly has an incredible menu of food and drink, inspired by herbal traditions and alchemical elixirs, presented in a more familiar way. Check it out for breakfast, lunch and anything in between.

Handlebar coffee: this is our daily coffee stop (all coffee roasted in-house, and served with all organic milk from Straus Family Creamery).

Mesa Verde: for incredible organic, plant-based vegetarian food. Every dish on the menu is perfect. One of our favorites: the grilled polenta with braised garbanzo, beet greens, grilled kale, asparagus, harissa, romesco and muhammara.

Sama Sama: for the best Indonesian food outside of Bali. Featuring ingredients from local farms (including Earthtrine Farms, Norma's Sprouts, Milliken Farm, Roots Farm, SB Organics, Hers Farm, The Garden of...), we come here for their Gado Gado market salad (and every single other thing on their menu). ed's note: The Bharani Effect profiled Sama Sama here

Ice cream from rori’s: this place will blow your mind. Hand-crafted and organic ice creams – made from only whole and simple ingredients (straus family creamery organic milk, cream (from grass-fed cows) and eggs) – we cant resist their dairy-free coconut and chocolate; and the fresh mint chip. oh and our current favorite – the chunky peanut butter with home made choc/peanut butter cups.


Pilates at La Playa: book a private session with expert trainer, Colleen Ferguson. Exploring the art, style and expertise of ultimate well-being, Colleen ( will guide you through a challenging workout that will help develop a deep core strength, increased body awareness and a suppleness and natural grace that will be reflected in your every day posture, work and play.

Massage with Linnea Villegas. Relax and balance your body and spirit with a holistic massage with Linnea Villegas. Linnea has a unique presence rooted in love, and will tailor a massage to your personal needs, while blending together a variety of massage styles for a calming, revitalizing and mindful experience.

More about Santa Barbara on It's Beautiful Here

Santa Barbara guide:

Montecito guide: